Reston VA
The new Red Velvet Cupcakery in Reston Town Center will establish the personality and flavor of all future stores. The design develops a clear distinction between the customer area, which is colorful and textured, and the kitchen/prep area, which is white and hygienic. The floor and ceiling of the customer area create a rich, three-dimensional frame for the operation of making cupcakes. The multi-layered red ceiling functions as a sort of icing for the space, stepping down from front to back and creating a backdrop for the activities of the store. Signage and graphics are incorporated seamlessly into the design, establishing an integrated visual identity.
The new Red Velvet Cupcakery in Reston Town Center will establish the personality and flavor of all future stores. The design develops a clear distinction between the customer area, which is colorful and textured, and the kitchen/prep area, which is white and hygienic. The floor and ceiling of the customer area create a rich, three-dimensional frame for the operation of making cupcakes. The multi-layered red ceiling functions as a sort of icing for the space, stepping down from front to back and creating a backdrop for the activities of the store. Signage and graphics are incorporated seamlessly into the design, establishing an integrated visual identity.
